Good design is the easy part. Understanding the problem isn’t.Jon Hildreth is a product designer in Bellingham, WA — focused on the full picture. Human needs, business goals, and the craft to ship work that actually matters. NATIONAL SCIENCE FOUNDATION - Government Website Redesign Uplift K12 - EdTech Feature Design Click Learning Company - Product Design 1: Discover - Ask better questions. 2: Define - Map what really matters. 3: Design - Iterate until it feels obvious. 4: Deliver - Collaborate across disciplines. 5: Reflect - Measure, learn, and refine. 1: Discover - Ask better questions. 2: Define - Map what really matters. 3: Design - Iterate until it feels obvious. 4: Deliver - Collaborate across disciplines. 5: Reflect - Measure, learn, and refine. 1: Discover - Ask better questions. 2: Define - Map what really matters. 3: Design - Iterate until it feels obvious. 4: Deliver - Collaborate across disciplines. 5: Reflect - Measure, learn, and refine.