Hello, I’m Jon.
Designing the right thing is harder than designing it well.
I’m a product designer in Bellingham, WA — focused on the full picture. Human needs, business goals, and the craft to ship work that actually matters.
What if...
A luxury marketplace needed to sell items by the unit?
Epicurate needed to support an entirely new category of service. The design challenge went deeper than a quantity picker.
What if...
A booking confirmation was also your best upsell opportunity?
Nobody was clicking Add Experience — not because they didn't want to, but because the moment and the UI were both wrong.
What if...
Concierge professionals had a tool actually designed for them?
Concierge users and guest users share an interface. They don't share a job. That distinction changed everything.
What if...
A desktop-focused product gained a cart experience built for mobile users?
A persistent cart was killing product discovery on mobile. One structural decision fixed it — and revealed a dozen nuances along the way.

